Google Adsense Secrets Revealed
Useful book to find out all you want about Google Adsense
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Useful book to find out all you want about Google Adsense
file pdf
Download MediaFir
CliCk HeRe Download
These days everywhere you look on the internet people are talking about “Niche Marketing” and how by identifying a niche you can make lots of money. However, what is seldom discussed is what exactly a niche market is. Now, as it happens a niche market can be defined is several different ways but for our purpose, which is to make money on the Internet, this is a pretty comprehensive definition:
“A niche market exists when a lot of people are searching on the Internet for information on a very specific topic, and they can’t find an answer to their questions.”
If you can answer their questions, then you have a Niche Market.
Another way of putting it is “Look for a niche an inch wide and a mile deep”. This means, look for a topic that is very specific (an inch wide). For example photography is too broad, but landscape photography isn’t. This topic must have lots of scope to provide a depth of information so you can have multiple products (a mile deep). For example you could provide information on specific techniques, using digital or SLR, night photography in the bush, how to set up a landscape photography business, how to save money on framing, how to get free publicity for photographers etc . The list goes on.
How To Start Identifying a Niche
The first place to start is with your own interests or passions. If you decide to create a business around marketing and selling information products on a topic, you are going to be immersing yourself in that topic. So make sure you enjoy it or the fun will fizzle out pretty quickly. And really, life is too short to be doing something that isn’t fun!
Start making a list and keep it somewhere obvious so that every time you come up with an idea or a topic that you like, write it down before you forget it. Ask your friends what things they think you are good at or have a lot of knowledge of and write these down too. You might be surprised at what they come up with.
You should also look for ideas in magazines. The fact is that the popularity of a subject can be assessed just by finding out how many magazines there are devoted to that subject. The easiest way to find that out is logging on to www.isubscribe.com and having a look around. Once you see some subjects that interest you go to your local library and have a look at back issues to get a feel for what these magazines are publishing. Look too at the letters page as this shows the sort of subjects that arouse most interest or passion or complaint. The object here is to identify some topics you can explore.
Another place to look for ideas is at http://pulse.ebay.com/. This excellent resource tells you which topics are searched for the most often on eBay and you can drill down through different categories to really get some valuable ideas on how to narrow down your niche.
After you have been doing this for a while you’ll start to see ideas and opportunities everywhere! Really, the possibilities are endless.
Carry a note book with you so you can quickly jot down ideas as they occur. A conversation you have, something you hear on the radio, even something a child says, can trigger an idea once you are in the entrepreneurial zone. Grab them quickly and write them before you forget. When you get home, add them to your list.
So get to work. The next step will be to see if there is a demand for your ideas, but that’s a topic for another day.
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The long-awaited and controversial Bribery Act Guidance has been published this morning by the Ministry of Justice. The Act will now come into force on 1 July 2011. Justice Secretary Kenneth Clarke has sought to reassure opponents of the Act by confirming that he would like to see the legislation implemented in a “workable, common sense” way which he believes the newly published guidance will achieve.
The Act creates a new offence which can be committed by a commercial organisation which fails to prevent persons associated with them from committing bribery on their behalf. It is, however, a full defence for an organisation to prove that despite a particular case of bribery it nevertheless had adequate procedures in place to prevent persons associated with it from bribing.
Bribery is defined as giving someone a financial advantage or other advantage to encourage that person to perform their functions or activities improperly or to reward that person for having already done so.
The guidance is formulated around six guiding principles each followed by commentary and examples. The onus will remain on the organisation, in any case where it seeks to rely on the defence to prove that it had adequate procedures in place to prevent bribery. The guidance suggest certain procedures, but they may not be applicable to any particular circumstance.
The six principles are:
Proportionality: The action taken should be proportionate to the risks faced and the size of the business. So if an organisation is a large one or a business is in operating in an overseas market where bribery is commonplace, more might need to be done.
Top Level Commitment: Those at the top of the business will want to make sure that they have been active in making sure that staff and the key people who do business understand that you do not tolerate bribery.
Risk Assessment: An assessment of the risks faced should be taken. If business is primarily in the UK, then there may be little or no risk of bribery. If business is conducted outside the UK, then the country or sector will be relevant.
Due Diligence: Knowing exactly who you are dealing with can help to protect organisations from taking on people who might be less than trustworthy. Due diligence will only need to be done on persons who actually perform services for the business. Someone who simply supplies goods to the business is unlikely to do that.
Communications: Policies and procedures should be communicated to staff and to others who perform services for the business.
Monitoring and review: An eye should be kept on the anti-bribery steps taken to keep pace with any changes in the bribery risks faced.
One of the most controversial areas was the issue of how much hospitality, promotional or other business expenditure could be done. The guidance stresses that genuine hospitality or similar business expenditure that is reasonably and proportionate will not be caught by the Act. So, businesses can continue to provide tickets for sporting events, take clients to dinner, offer gifts to clients as a reflection of good relations or pay for reasonable travel expenses in order to demonstrate goods or services will be fine as long as it is reasonable and proportionate.
Facilitation payments, which are payments to induce officials to perform routine function which they are otherwise obligated to perform are bribes although legally required administrative fees or fast-track services are not facilitation payments.
This document from the Ministry of Justice offers a quick guide to the changes to the Bribery Act that you need to know about to prepare your business for implementation:
http://www.justice.gov.uk/guidance/docs/bribery-act-2010-quick-start-guide.pdf
The detailed guidance from the Ministry of Justice, published here under section 9 of the Act, will help commercial organisations of all sizes and sectors understand what sorts of procedures they can put in place to prevent bribery:
http://www.justice.gov.uk/guidance/bribery.htm
Employers must ensure that their company has the right policies in place in order to comply with the new legislation. The above guidance should help ensure that they are not caught out.
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If you have always wanted to run your own business (or even expand the one you have) but you haven’t yet made it happen, then maybe you are just too lazy to succeed. Or maybe you just haven’t found the information you need to make it happen because you haven’t got yourself organised.
Here are three tips you can use to finally kick start your journey on the road to success in your business ambitions.
1. Have a Plan
I’m not talking here about a “business plan” (I’ve written a lot about these – see below) but about a personal “action plan”.
The whole point of having an action plan is to provide you with a road map of daily, weekly, monthly and yearly actions that will be needed in order to bring your project to fruition.
Get yourself a time planner and keep it with you at all times. Update it regularly, consult it daily, and whenever you get an idea or see some piece of information that might be of use to you, write it down so you won’t forget. Indeed that’s the key – write everything down. We are all busy and so anything that helps keep us on track is invaluable in helping us achieve our goals.
But do be realistic. There is no point in having a plan that you can never achieve. So if you are working full time or are otherwise tied up for most of the week, plan to only accomplish what you actually have time for. Don’t go too easy on yourself, but at the same time keep your plan reasonable so you do not become overwhelmed.
Don’t forget the old adage “No-one plans to fail, they only fail to plan”.
2. Write Down and Keep Your Goals in Front of You
Write down what you are trying to accomplish today, this week and in the next month. Post it where you will see it. Perhaps on the office wall or even the fridge door. Reading your goals every day will help keep your vision and your intention to reach your goals alive.
In order to become successful, you need to change your current behaviour to accommodate the behaviour necessary to succeed. Change for humans is no easy task. Writing down your goals and saying them out loud several times a day works like a mantra and keeps your goal at the front of your mind until your goal becomes your reality.
Keep your mantra positive, always use words like “I will” or “I am”. Never use words like “maybe” or “I think I can”. You can and you will meet your goals, claim it.
3. Just Go For It
Everyone has fear, accept it and walk through it. How? By working your plan and repeating your success mantra. Yes, it really is that simple. Are you ready to finally succeed? Just go for it.
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High on that list are teachers who make extra cash from giving private lessons, people selling goods on eBay, Amazon or other internet sites, personal trainers and tradesmen and businesses who hide their true turnover so as to avoid VAT.
Thousands of teachers make extra money tutoring children and it is a simple fact that very few of them declare this income on their tax returns. I know this from personal experience as when I lived in the UK my wife, who taught music privately, was continually being undercut by school teachers “earning a bit on the side”. Not happy with their regular salaries, long holidays and gilt-edged pensions, these people – far from being overworked and too tired at the end of a school day – were earning substantial sums of money teaching at cut rates. Well, they only worked for cash, didn’t give receipts, and didn’t pay any tax or national insurance. When asked out this one of them even had the audacity to laugh and say “only mugs pay tax”. Yes, I reported him to the Inland Revenue (as it was then) without any hesitation.
As a resident of the Isle of Man it does make me cross when politicians and the press attack this island and others like it for costing them money in lost tax by harbouring tax avoiders. Well guess what, tax avoidance is legal but tax evasion – such as in the case of the music teacher above – is illegal. And guess what else – UK based tax evasion costs HMRC much more money than all those so-called “offshore tax avoiders” ever do.
So I welcome this new crackdown by HMRC. It isn’t confined to teachers. Millions of pounds of goods are bought and sold on sites such as eBay and Amazon every day. Many of the sellers are genuinely disposing of items such as books, CDs, china, clothing, furniture or almost anything else imaginable which they bought for their own use but no longer need or have space for.
HMRC are not worried about these people; but they intend to target sellers who are selling lots of items or many units of a particular item. So if you are selling one copy of a CD by some one-hit wonder pop group you are OK but if you are selling dozens of copies of it you are going to be in trouble as you are clearly trading in goods not just disposing of something personal that you no longer want.
How will they find you? Well long gone are the days when local tax offices sent staff to newsagents to note anyone offering cleaning, teaching or similar services. In the 21st Century HMRC now have web robot software which will crawl the web and identify people who are actively trading on a regular basis.
The software will also be used to uncover inconsistencies between the amounts that companies or individuals are paying in tax and their bank interest, property income (can you believe that there are some landlords who don’t declare their rental income properly, if at all? Bit daft too as they then can’t claim tax allowances) or lifestyle. If you live in a house worth £500,000 but declare a tax income of £20,000 don’t be surprised if HMRC ask you to prove how you can afford the house.
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